{"id":8,"date":"2017-07-15T08:10:07","date_gmt":"2017-07-15T06:10:07","guid":{"rendered":"https:\/\/seofy.wgl-demo.net\/?p=8"},"modified":"2019-06-14T10:33:48","modified_gmt":"2019-06-14T08:33:48","slug":"jak-uzyskac-ruch-z-instagram-na-strone","status":"publish","type":"post","link":"https:\/\/www.socialgroup.pl\/en\/jak-uzyskac-ruch-z-instagram-na-strone\/","title":{"rendered":"4 proste wskaz\u00f3wki, aby uzyska\u0107 ruch z Instagram do Twojej witryny"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]<span>Od czasu wprowadzenia\u00a0\u00a0<\/span><span>kont biznesowych<\/span><span>\u00a0w 2016 r. Instagram sprawi\u0142, \u017ce priorytetem jest pomaganie markom i ich obserwatorom w\u00a0<\/span><span>interakcjach w znacz\u0105cy spos\u00f3b<\/span><span>\u00a0poza polubieniem i\u00a0pod\u0105\u017caniem\u00a0.<\/span><\/p>\n<p><span>Je\u015bli masz trudno\u015bci z kierowaniem ruchu do witryny Twojej marki z Instagrama, ten post jest dla Ciebie.<\/span><\/p>\n<p><span>Oto cztery proste sposoby, w jakie Instagram umo\u017cliwia markom zarabianie na klikni\u0119ciach.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;31&#8243;][vc_column_text]\n<h4><span style=\"font-weight: bold;\" class=\"custom-weight\">#1: Kliknij link w Bio<\/span><\/h4>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;21&#8243;][vc_column_text]<span>Najprostszym sposobem na kierowanie ruchu do Twojej witryny z Instagramu jest do\u0142\u0105czenie linku do bio.\u00a0<\/span><span>Mo\u017cesz zaktualizowa\u0107 ten link tak cz\u0119sto, jak chcesz, na dowolnej stronie.<\/span><\/p>\n<p><span class=\"\">Wi\u0119kszo\u015b\u0107 marek \u0142\u0105czy si\u0119 ze stron\u0105 g\u0142\u00f3wn\u0105 i nigdy jej nie zmienia.<span>\u00a0<\/span><\/span><span class=\"goog-text-highlight\">Jednak marki, kt\u00f3re generuj\u0105 najwi\u0119ksze dochody z Instagrama, cz\u0119sto aktualizuj\u0105 \u0142\u0105cze, a nast\u0119pnie do\u0142\u0105czaj\u0105 wezwanie do dzia\u0142ania w swoich postach, kt\u00f3re nakazuje u\u017cytkownikom klikni\u0119cie linku w swoim biuletynie.<\/span><\/p>\n<p><span><span class=\"\">Mo\u017cesz napisa\u0107: \u201ekliknij link w biuletynie, aby uzyska\u0107 wi\u0119cej informacji\u201d lub \u201ekliknij link w biuletynie, aby kupi\u0107 ten produkt\u201d, a nawet \u201ekliknij link w biuletynie i u\u017cyj kodu promocyjnego XXXX, aby uzyska\u0107 10% rabatu!\u201d<\/span><\/span><\/p>\n<p><span>B\u0105d\u017a kreatywny je\u015bli chcesz wygra\u0107 sprzeda\u017c.\u00a0Upewnij si\u0119, \u017ce ludzie wiedz\u0105, jak \u0142atwo mog\u0105 dosta\u0107 si\u0119 do Twojej witryny, poniewa\u017c zwyk\u0142e posty na Instagramie nie s\u0105 klikalne samodzielnie.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;31&#8243;][vc_column_text]\n<h4><span style=\"font-weight: bold;\" class=\"custom-weight\">#2: Uruchom kampani\u0119 reklamow\u0105 Instagram<\/span><\/h4>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;21&#8243;][vc_column_text]<span>Innym prostym sposobem kierowania ruchu do Twojej witryny z Instagram jest prowadzenie kampanii reklamowej.\u00a0<\/span><span>W przeciwie\u0144stwie do post\u00f3w organicznych, reklamy Instagram s\u0105 klikalne.<\/span><\/p>\n<p><span><span class=\"\">U\u017cytkownik mo\u017ce nie tylko klikn\u0105\u0107 reklam\u0119, aby przej\u015b\u0107 bezpo\u015brednio do dowolnej strony internetowej, kt\u00f3r\u0105 wybierzesz, ale Instagram doda r\u00f3wnie\u017c przycisk \u201eWi\u0119cej informacji\u201d, aby zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik klikalno\u015bci.<\/span><\/span><\/p>\n<p><span>Reklamy na Instagramie korzystaj\u0105 z zaplecza Facebook Ads, co oznacza, \u017ce \u200b\u200bmo\u017cesz kierowa\u0107 reklamy na niemal ka\u017cdego u\u017cytkownika.\u00a0Oto kilka z tysi\u0119cy\u00a0<\/span><span>opcji kierowania na Facebook<\/span><span>\u00a0, kt\u00f3re masz do dyspozycji:<\/span><\/p>\n<ul>\n<li><span>Wiek<\/span><\/li>\n<li><span>P\u0142e\u0107<\/span><\/li>\n<li><span>Status zwi\u0105zku<\/span><\/li>\n<li><span>Poziom edukacji<\/span><\/li>\n<li><span>Miejsce pracy lub tytu\u0142 pracy<\/span><\/li>\n<li><span>Lokalizacja<\/span><\/li>\n<li><span>Zainteresowania, hobby i preferencje rozrywkowe<\/span><\/li>\n<li><span>Zachowania oparte na historii zakup\u00f3w, preferencjach marki i u\u017cyciu urz\u0105dzenia<\/span><\/li>\n<\/ul>\n<p><span><span class=\"\">Mo\u017cesz po\u0142\u0105czy\u0107 dowolne opcje kierowania, kt\u00f3re maj\u0105 sens dla Twojej firmy.\u00a0<\/span><\/span><span>Nie ma minimalnych wydatk\u00f3w na reklam\u0119.\u00a0Mo\u017cesz zacz\u0105\u0107 od zaledwie 10 z\u0142 dziennie, a nawet wstrzyma\u0107 kampanie po wydaniu zaledwie 1 z\u0142 (nie zasugerowa\u0142bym tego).\u00a0Najlepiej pozwoli\u0107, aby kampanie dzia\u0142a\u0142y przez chwil\u0119, aby mo\u017cna by\u0142o uzyska\u0107 statystycznie istotne wyniki.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;31&#8243;][vc_column_text]\n<h4><span style=\"font-weight: bold;\" class=\"custom-weight\">#3: Oznacz swoje produkty<\/span><\/h4>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;21&#8243;][vc_column_text]<span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2592 size-full\" src=\"http:\/\/www.serwer27688.lh.pl\/socialgroup\/wp-content\/uploads\/2018\/11\/produkty-instagram.png\" alt=\"\" width=\"540\" height=\"274\" srcset=\"https:\/\/www.socialgroup.pl\/wp-content\/uploads\/2018\/11\/produkty-instagram.png 540w, https:\/\/www.socialgroup.pl\/wp-content\/uploads\/2018\/11\/produkty-instagram-300x152.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><span class=\"\"><\/span><\/span><\/p>\n<p><span><span class=\"\">Instagram niedawno rozpocz\u0105\u0142 wdra\u017canie nowej us\u0142ugi, kt\u00f3ra pozwala niekt\u00f3rym firmom\u00a0<\/span><span class=\"\">oznacza\u0107 produkty w ich organicznych zdj\u0119ciach na Instagramie<\/span><span class=\"\">\u00a0.\u00a0<\/span>Gdy u\u017cytkownik kliknie ten produkt, wy\u015bwietli kr\u00f3tki opis produktu, a nast\u0119pnie b\u0119dzie m\u00f3g\u0142 przej\u015b\u0107 do witryny, aby dowiedzie\u0107 si\u0119 wi\u0119cej lub dokona\u0107 zakupu.<br \/>\n<\/span><\/p>\n<p><span><span class=\"\">Ta us\u0142uga jest dost\u0119pna tylko dla sprzedawc\u00f3w ameryka\u0144skich, kt\u00f3rzy spe\u0142niaj\u0105 nast\u0119puj\u0105ce kryteria:<\/span><\/span><\/p>\n<ul>\n<li><span>profil biznesowy Instagram<\/span><\/li>\n<li><span>Sprzedaj\u0105 odzie\u017c, bi\u017cuteri\u0119 lub kosmetyki<\/span><\/li>\n<li><span>posiadaj\u0105 konto w j\u0119zyku angielskim<\/span><\/li>\n<\/ul>\n<p><span>Jedn\u0105 z pierwszych marek, kt\u00f3re maj\u0105 dost\u0119p do Instagram Shopping, jest Kate Spade.\u00a0Mary Beech, EVP. Dyrektor ds. Marketingu w Kate Spade powiedzia\u0142:<\/span><\/p>\n<blockquote><p><span>\u201eNasza wsp\u00f3\u0142praca z Instagramem by\u0142a bardzo udana.\u00a0Tradycyjnie, nasz klient zwr\u00f3ci\u0142 si\u0119 do Instagrama w poszukiwaniu inspiracji i widzimy, \u017ce reaguje bardzo pozytywnie na nowe wra\u017cenia z zakup\u00f3w, co pozwala jej bezproblemowo klikn\u0105\u0107 i kupi\u0107 produkt &#8211; przechodz\u0105c od inspiracji do informacji, aby kupi\u0107 w zaledwie kilku krokach . \u201d<\/span><\/p><\/blockquote>\n<p>Wkr\u00f3tce opcja ta ma pojawi\u0107 si\u0119 dla wszystkich firm na Instagramie.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;31&#8243;][vc_column_text]\n<h4><span style=\"font-weight: bold;\" class=\"custom-weight\">#4: &#8220;Przesuwaj w g\u00f3r\u0119&#8221; lub &#8220;Zobacz wi\u0119cej&#8221; w stories na Instagramie<\/span><\/h4>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;21&#8243;][vc_column_text]<span><span class=\"goog-text-highlight\">Podczas gdy organiczne posty na Instagramie nie mog\u0105 by\u0107 \u0142\u0105czone, organiczne historie mo\u017cna po\u0142\u0105czy\u0107, je\u015bli masz zweryfikowane konto.\u00a0<\/span>Wiele marek mo\u017ce kwalifikowa\u0107 si\u0119 do weryfikacji, a posiadanie wielu zwolennik\u00f3w nie jest wymagane.\u00a0<\/span><span>Zweryfikowane konta Instagram mog\u0105 \u0142\u0105czy\u0107 swoje aktualizacje historii, takie jak Tarte, tutaj:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2593 size-large\" src=\"http:\/\/www.serwer27688.lh.pl\/socialgroup\/wp-content\/uploads\/2018\/11\/IMG_4221-576x1024.png\" alt=\"\" width=\"576\" height=\"1024\" srcset=\"https:\/\/www.socialgroup.pl\/wp-content\/uploads\/2018\/11\/IMG_4221-576x1024.png 576w, https:\/\/www.socialgroup.pl\/wp-content\/uploads\/2018\/11\/IMG_4221-169x300.png 169w, https:\/\/www.socialgroup.pl\/wp-content\/uploads\/2018\/11\/IMG_4221-768x1365.png 768w, https:\/\/www.socialgroup.pl\/wp-content\/uploads\/2018\/11\/IMG_4221.png 900w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/p>\n<p><span><span class=\"\">Mo\u017cesz zobaczy\u0107 ma\u0142\u0105 strza\u0142k\u0119 na dole, kt\u00f3ra pokazuje, \u017ce mo\u017cesz przesun\u0105\u0107 w g\u00f3r\u0119 do \u201eZobacz wi\u0119cej\u201d.<\/span><\/span><\/p>\n<p><span><span class=\"goog-text-highlight\">Gdy u\u017cytkownik przesunie powi\u0105zan\u0105 histori\u0119, zostanie przeniesiony na stron\u0119 internetow\u0105, na kt\u00f3rej zdecydowa\u0142a si\u0119 marka.<\/span><\/span><\/p>\n<p><span>Je\u015bli nie masz zweryfikowanego konta i nie jeste\u015b zainteresowany wykonaniem krok\u00f3w w celu zweryfikowania, mo\u017cesz kierowa\u0107 ruch do swojej witryny, wsp\u00f3\u0142pracuj\u0105c z osob\u0105, kt\u00f3ra zosta\u0142a zweryfikowana.<\/span><\/p>\n<p><span><span class=\"\">Praca z influencerami ma dodatkow\u0105 zalet\u0119 polegaj\u0105c\u0105 na dotarciu do du\u017cej grupy odbiorc\u00f3w, kt\u00f3ra mo\u017ce nie by\u0107 zaznajomiona z Twoj\u0105 mark\u0105.\u00a0<\/span>Jednak mo\u017ce to by\u0107 r\u00f3wnie\u017c kosztowne.<\/span><\/p>\n<p><span>Nale\u017cy od\u0142o\u017cy\u0107 ten sam rodzaj bud\u017cetu, kt\u00f3ry by\u0142by przeznaczony na ka\u017cd\u0105 tradycyjn\u0105 kampani\u0119 reklamow\u0105 podczas pracy z influencerami.\u00a0Wiele najwi\u0119kszych i najbardziej profesjonalnych tw\u00f3rc\u00f3w cyfrowych pobiera setki, a nawet tysi\u0105ce dolar\u00f3w za ka\u017cde wspomnienie w mediach spo\u0142eczno\u015bciowych.\u00a0Mog\u0105 jednak zarz\u0105dza\u0107 stawkami, poniewa\u017c wiedz\u0105, \u017ce mog\u0105 kierowa\u0107 kwalifikowany ruch do Twojej witryny.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Od czasu wprowadzenia\u00a0\u00a0kont biznesowych\u00a0w 2016 r. Instagram sprawi\u0142, \u017ce priorytetem jest pomaganie markom i ich obserwatorom w\u00a0interakcjach w znacz\u0105cy spos\u00f3b\u00a0poza polubieniem i\u00a0pod\u0105\u017caniem\u00a0. Je\u015bli masz trudno\u015bci z kierowaniem ruchu do witryny Twojej marki z Instagrama, ten post jest dla Ciebie. Oto cztery proste sposoby, w jakie Instagram umo\u017cliwia markom zarabianie na klikni\u0119ciach.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;31&#8243;][vc_column_text] #1: Kliknij link [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,64],"tags":[68,71],"class_list":["post-8","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media","tag-instagram","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 proste wskaz\u00f3wki, aby uzyska\u0107 ruch z Instagram do Twojej witryny - Agencja social media Pozna\u0144<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialgroup.pl\/en\/jak-uzyskac-ruch-z-instagram-na-strone\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 proste wskaz\u00f3wki, aby uzyska\u0107 ruch z Instagram do Twojej witryny - Agencja social media Pozna\u0144\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Od czasu wprowadzenia\u00a0\u00a0kont biznesowych\u00a0w 2016 r. 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