{"id":78,"date":"2017-06-18T10:35:02","date_gmt":"2017-06-18T08:35:02","guid":{"rendered":"https:\/\/seofy.wgl-demo.net\/?p=78"},"modified":"2019-06-14T14:46:57","modified_gmt":"2019-06-14T12:46:57","slug":"wartosc-video-marketingu","status":"publish","type":"post","link":"https:\/\/www.socialgroup.pl\/en\/wartosc-video-marketingu\/","title":{"rendered":"Jak uzyska\u0107 wi\u0119ksz\u0105 warto\u015b\u0107 z marketingu video"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Video marketing<span><span class=\"\">\u00a0jest niezwykle cenny.\u00a0<\/span><span class=\"\">To dlatego, \u017ce video, praktycznie w ka\u017cdym dost\u0119pnym formacie, mo\u017ce pom\u00f3c uchwyci\u0107 i przyci\u0105gn\u0105\u0107 uwag\u0119 potencjalnych klient\u00f3w.<\/span><\/span><\/p>\n<p><span>Czy wiedzia\u0142e\u015b:<\/span><\/p>\n<ul>\n<li><span>Przeci\u0119tny post wideo na Facebooku generuje\u00a0\u00a0<\/span><a href=\"https:\/\/www.socialbakers.com\/blog\/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post\" target=\"_blank\" rel=\"noopener\"><span>135 procent wi\u0119kszy zasi\u0119g organiczny w<\/span><\/a><span>\u00a0\u00a0por\u00f3wnaniu do post\u00f3w ze zdj\u0119ciami, wed\u0142ug badania Social Bakers.<\/span><\/li>\n<li><span><span class=\"\">Facebook obs\u0142uguje obecnie osza\u0142amiaj\u0105ce\u00a0\u00a0<\/span><\/span><a href=\"https:\/\/techcrunch.com\/2015\/11\/04\/facebook-video-views\/\" target=\"_blank\" rel=\"noopener\"><span><span class=\"\">8 miliard\u00f3w wy\u015bwietle\u0144 wideo dziennie<\/span><\/span><\/a><span><span class=\"\">\u00a0, z czego\u00a0<\/span><\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span><span class=\"\">45 procent<\/span><\/span><\/a><span><span class=\"\">\u00a0ogl\u0105da ponad godzin\u0119 film\u00f3w z Facebooka lub YouTube na tydzie\u0144.<\/span><\/span><\/li>\n<li><a href=\"https:\/\/techcrunch.com\/2016\/01\/27\/facebook-grows\/\" target=\"_blank\" rel=\"noopener\"><span>100 milion\u00f3w godzin wideo<\/span><\/a><span>\u00a0jest ogl\u0105danych codziennie na Facebooku.<\/span><\/li>\n<\/ul>\n<p><span>W miar\u0119, jak coraz wi\u0119cej os\u00f3b si\u0119ga po urz\u0105dzenie mobilne, aby uzyska\u0107 dost\u0119p do wszystkiego, co ma do zaoferowania internet, istnieje du\u017ce oczekiwanie, \u017ce tendencje w zakresie ogl\u0105dania film\u00f3w b\u0119d\u0105 nadal ros\u0142y.<\/span><\/p>\n<p><span>Instagram, Snapchat, Facebook, Pinterest, Twitter i LinkedIn inwestuj\u0105 w sposoby ogl\u0105dania i tworzenia film\u00f3w.\u00a0Oczekiwania Facebooka s\u0105 tak wysokie, \u017ce teraz ma oddzielny kana\u0142 video tylko dla u\u017cytkownik\u00f3w mobilnych.<\/span><\/p>\n<p><span>Video, zar\u00f3wno organiczne, jak i p\u0142atne, jest nadal najlepsz\u0105 opcj\u0105 do wyciszenia ha\u0142asu spo\u0142ecznego.<\/span><\/p>\n<p><span>\u0141atwiej ni\u017c kiedykolwiek mo\u017cna uzyska\u0107 wi\u0119cej korzy\u015bci z marketingu video:<\/span><\/p>\n<ul>\n<li><span>Koszt tworzenia tre\u015bci video nadal spada.<\/span><\/li>\n<li><span>Na rynku jest mn\u00f3stwo nowych aplikacji, kt\u00f3re pomagaj\u0105 szybko tworzy\u0107 posty video.<\/span><\/li>\n<li><span>Nagrywanie oryginalnego video jest bezp\u0142atne i stosunkowo \u0142atwe dzi\u0119ki smartfonowi, kilku podstawowym umiej\u0119tno\u015bciom i niewielkiemu do\u015bwiadczeniu w produkcji.<\/span><\/li>\n<\/ul>\n<p><span>Wszystko to oznacza, \u017ce \u200b\u200bosi\u0105gn\u0119li\u015bmy punkt krytyczny.\u00a0Je\u015bli nie u\u017cywasz video do promowania swojej marki lub firmy, pozostaniesz w tyle.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;31&#8243;][vc_column_text]\n<h4><span style=\"font-weight: bold;\" class=\"custom-weight\">Mo\u017cliwo\u015bci video na \u017cywo<\/span><\/h4>\n[\/vc_column_text][wgl_spacing spacer_size=&#8221;21&#8243;][vc_column_text]\n<h3>Facebook<\/h3>\n<p><span>W zale\u017cno\u015bci od tego, czy u\u017cywasz swojego osobistego profilu do budowania swojej\u00a0<\/span><span>osobistej marki<\/span><span>\u00a0lub strony biznesowej, Facebook daje u\u017cytkownikom mo\u017cliwo\u015b\u0107 nadawania ze smartfona lub komputera stacjonarnego.\u00a0Nadawanie z pulpitu mo\u017ce teraz by\u0107 wykonywane przez administrator\u00f3w stron i\u00a0<\/span><span>wsp\u00f3\u0142tw\u00f3rc\u00f3w na \u017cywo<\/span><span>.<\/span><\/p>\n<p><span><span class=\"goog-text-highlight\">Je\u015bli chcesz inwestowa\u0107 w video na \u017cywo, Facebook oferuje r\u00f3wnie\u017c opcje korzystania z zewn\u0119trznych kamer i oprogramowania do prze\u0142\u0105czania na \u017cywo.\u00a0<\/span>Dowiedz si\u0119 wi\u0119cej o korzystaniu z oprogramowania do przesy\u0142ania strumieniowego w\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/help\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Centrum pomocy Facebooka<\/span><\/a><span>\u00a0.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;41&#8243;][vc_column_text]\n<h3><span>Twitter<\/span><\/h3>\n<p><span>Opcja Twittera do\u00a0<\/span><a href=\"https:\/\/support.twitter.com\/articles\/20175092\" target=\"_blank\" rel=\"noopener noreferrer\"><span>transmisji<\/span><\/a><span>\u00a0na\u00a0<a href=\"https:\/\/support.twitter.com\/articles\/20175092\" target=\"_blank\" rel=\"noopener noreferrer\">\u017cywo<\/a>\u00a0jest tylko mobilna, z integracj\u0105 Periscope.\u00a0Mo\u017cesz zapisa\u0107 video na \u017cywo przechwycone w telefonie, aby edytowa\u0107 i zmienia\u0107 przeznaczenie w innym miejscu.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;41&#8243;][vc_column_text]\n<h3><span>Instagram<\/span><\/h3>\n<p><a href=\"https:\/\/help.instagram.com\/292478487812558\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Film na \u017cywo Instagram<\/span><\/a><span>\u00a0jest dost\u0119pny w sekcji \u201eHistoria\u201d na Instagramie.\u00a0Jest to opcja, kt\u00f3r\u0105 polecam wypr\u00f3bowa\u0107 najpierw, je\u015bli chcesz zwi\u0119kszy\u0107 sw\u00f3j osobisty poziom komfortu za pomoc\u0105 video na \u017cywo.\u00a0Filmy s\u0105 widoczne tylko podczas nadawania.\u00a0Gdy sko\u0144czysz video na \u017cywo, zniknie.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_spacing spacer_size=&#8221;41&#8243;][vc_column_text]\n<h3><span><span class=\"\">YouTube<\/span><\/span><\/h3>\n<p><a href=\"https:\/\/support.google.com\/youtube\/answer\/2474026?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Opcja transmisji na \u017cywo YouTube jest dost\u0119pna<\/span><\/a><span>\u00a0tylko dla wi\u0119kszo\u015bci u\u017cytkownik\u00f3w.\u00a0Wystarczy kilka klikni\u0119\u0107, aby dosta\u0107 si\u0119 do Creator Studio, ale gdy ju\u017c tam dotrzesz, mo\u017cesz natychmiast przej\u015b\u0107 na \u017cywo lub zaplanowa\u0107 transmisj\u0119 w przysz\u0142o\u015bci.\u00a0Zaplanowana transmisja mo\u017ce zosta\u0107 udost\u0119pniona i osadzona z wyprzedzeniem, tak jak ka\u017cdy inny film YouTube.\u00a0Mo\u017cna go r\u00f3wnie\u017c ogl\u0105da\u0107 na \u017cywo na dowolnym kanale, na kt\u00f3rym udost\u0119pni\u0142e\u015b link.<\/span><\/p>\n<p><span>YouTube wie, \u017ce istnieje zapotrzebowanie na mobiln\u0105 transmisj\u0119 na \u017cywo.\u00a0Po pierwsze,\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/youtube-live-streaming-super-chat\/185337\/\"><span>rozpocz\u0119li testowanie kana\u0142\u00f3w z ponad 10 000 subskrybent\u00f3w<\/span><\/a><span>\u00a0.\u00a0Nast\u0119pnie\u00a0\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/youtube-allows-live-streaming-channels-1000-subscribers\/194945\/\"><span>mobilna transmisja strumieniowa na \u017cywo otwarta dla kana\u0142\u00f3w co najmniej 1000 subskrybent\u00f3w<\/span><\/a><span>\u00a0.\u00a0<span class=\"\">Mam nadziej\u0119, \u017ce Google wkr\u00f3tce udost\u0119pni transmisj\u0119 na \u017cywo wszystkim u\u017cytkownikom mobilnym YouTube.<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Video marketing\u00a0jest niezwykle cenny.\u00a0To dlatego, \u017ce video, praktycznie w ka\u017cdym dost\u0119pnym formacie, mo\u017ce pom\u00f3c uchwyci\u0107 i przyci\u0105gn\u0105\u0107 uwag\u0119 potencjalnych klient\u00f3w. Czy wiedzia\u0142e\u015b: Przeci\u0119tny post wideo na Facebooku generuje\u00a0\u00a0135 procent wi\u0119kszy zasi\u0119g organiczny w\u00a0\u00a0por\u00f3wnaniu do post\u00f3w ze zdj\u0119ciami, wed\u0142ug badania Social Bakers. Facebook obs\u0142uguje obecnie osza\u0142amiaj\u0105ce\u00a0\u00a08 miliard\u00f3w wy\u015bwietle\u0144 wideo dziennie\u00a0, z czego\u00a045 procent\u00a0ogl\u0105da ponad godzin\u0119 film\u00f3w [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak uzyska\u0107 wi\u0119ksz\u0105 warto\u015b\u0107 z marketingu video - Agencja social media Pozna\u0144<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialgroup.pl\/en\/wartosc-video-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak uzyska\u0107 wi\u0119ksz\u0105 warto\u015b\u0107 z marketingu video - Agencja social media Pozna\u0144\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Video marketing\u00a0jest niezwykle cenny.\u00a0To dlatego, \u017ce video, praktycznie w ka\u017cdym dost\u0119pnym formacie, mo\u017ce pom\u00f3c uchwyci\u0107 i przyci\u0105gn\u0105\u0107 uwag\u0119 potencjalnych klient\u00f3w. 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